So Apple have reinvented the watch and no doubt, come the release date, there will queues of people camped outside every Apple store to marvel at this new fan-dangled contraption in hope of being “the first”.
Personally, I think I will pass. I turned my back on anything Apple almost 3 years ago,when they made my iPad 1 obsolete within 18 months. I paid nearly £600 for it, brand new. I was lucky that I managed to flog it for 1/6th of that value when they said that they weren’t updating it with whichever version of iOS was going to be the latest one at that time. My iPhone had already been replaced with an Android device just before this fateful event. But even if I did still have an Apple gadget I still would not be bothering with their latest marketing gimmicky tool.
People! It is just a fancy watch! What tangible benefit derives from owning such a thing? Oh, it means that you don’t have to take your phone out of your pocket to do some task or open an app, or look at the time maybe? Whoop-de-bloody-do! The one thing it will do, with some certainly, is that it will diminish your bank balance to the betterment of a company that already has profits the size of the GDP of some mid-table second world country!
This is the new me. The old me would have been suckered in by the hype, by the bollocks, the marketing and I would have increased my own personal debt to have this latest “must have” gadget.
If you really, really, REALLY want this new toy – and that is all that it is, an expensive toy, then wait. Give it six to twelve months. You’ll be able to get your hands on one a lot more cheaply on eBay, at CEX or any other such resellers. Look at it like this, the iWatch 2 will probably be due out next year anyway. I’m sure that it will be marketed as a slightly better, slightly faster and slightly lighter than the old, mundane and clunky iWatch 1, with one major difference being that any new watch will cost a lot more than it’s predecessor!
I am on the road of getting out of debt and I want it to stay that way. So no Mr Cook, I won’t be buying in to your vision of the future nor indeed to any other manufacturers vision of that future either. The only future I envisage is where I’ve placed that few hundred pounds I’ve saved, by not buying your latest mechanical machine, towards my shrinking debt pile.